BA in Multimedia and Mass Communication (B.A.M.M.C.)
The program is run by the College since the year 2006. Currently, there are two divisions under it with an intake capacity of 120 students.
BA in Multimedia and Mass Communication (BAMMC) is a course designed to provide students with a firm grounding in communication skills. It aims to develop an ability for critical thinking and creativity and to give the students an opportunity to combine the theoretical curriculum with practical applications, through detailed research, lucid writing skills, oral presentation skills, and a mastery of various mass communications media in our global information age.
A five days BAMMC Intra College event 'Mebido': A yearly one for bridging Gap between Media Industry and Students. It helps to extend the industry connection and create awareness of new avenues of work and skills required.
Activities generating field work, by visiting various media industries and taking their interviews, and interning with them
Micro and Macro exposure of national concerns relevant to students by live participation in interactive chat shows and with NDTV, STAR Sports, and ZEE TV.
Use of the course in the industry and other areas
There are numerous career options after completing the BA in Multimedia and Mass Communication (B.A.M.M.C.) course. This course covers all the spheres of mass media. Students can start their careers by joining TV channels as anchors and scriptwriters. They can also opt for reporting and editing in print media, electronic media, advertising, and public relations.
Objectives
B.A.M.M.C. is considered one of the most sought-after courses. This degree program prepares the students in carving a career in various sectors of the media. Further, the course also nurtures the creative skills of the students. BA in Multimedia and Mass Communication (BAMMC) provides students with a perfect blend of the theoretical program and practical applications. The course includes through comprehensive research, logical writing skills, verbal presentation skills, and a thorough knowledge of several mass media of this information age.
Action Plan of B.A.M.M.C.
- Conceptualizing
- Planning
- Executing Of various events and activities to generate a sense of responsibility with leadership skills and accountability.
- Concepts of subjects and industry real-life projects.
- Sensitization to parallel worlds by interning in community service and doing projects and understanding their concerns and issues and making documentaries / Activating social media to generate more awareness and buzz. National Award received for Campaign generated by BAMMC Dept. students 'AB MAIN EK BAJAON’